Create a pack design that contains a human emotion or trait. Imagine how it can be expanded into a department store window display to promote the packaging.
The cone like structure of the pack is inspired from ice cream cones, party hats and cornucopia’s; visual references of objects which signify happiness. Moving away from the everyday pyramidal carton, this structure has an unusual closing mechanism creating a beautiful pattern on the top. The structure of the pack, colours and illustration style, are the main elements which captures the ‘celebratory’ mood of the emotion; something that would bring a smile to the audience’s face and instantly lift their mood.
Department Store Window Display